Individualism, thinking differently, solving problems, understanding the market


Specialist insight, strategic expertise and excellent creativity

The story so far

I’m Penny Thorn the founder of Abstract Marketing.

As an experienced marketing communications professional, I have over two decades of experience. I’ve spent my marketing career in information technology, telecommunications and in later years the educational technology sector. In 1996, I gained a BSc Marketing and Visual Arts degree from Lancaster University. My most recent role was as Head of EMEA Marketing at the largest education technology and services company in the world.

In 2016, I set myself up as a freelance marketing consultant with specialist knowledge of the higher education marketplace combined with creative, technical and communication skills.

Today, I use my expertise to produce great written and visual content to help my edtech clients reach and engage with their audiences.

In addition, I help marketing teams when they need an extra set of hands to build and deploy Oracle Eloqua campaigns.

Learn more about how I can help.