Individualism, thinking differently, solving problems, understanding the market


Combining creative, technical and communication skills

The story so far

I’m Penny Thorn the founder of Abstract Marketing.

In 1996, I gained a BSc Marketing and Visual Arts degree from Lancaster University which led me into the world of marketing.  Today, I have over two decades of experience as a marketing communications professional. I’ve spent my marketing career in information technology, telecommunications, and most recently the education technology sector.  My most recent role was as Head of EMEA Marketing at the largest education technology and services company in the world.

In 2016, I set myself up as a freelance marketing consultant specialising in providing marketing services to edtech companies in the higher education marketplace.

Today, I combine my creative, communication, and technical skills to help companies when they need specialist skills, sector-specific knowledge, or extra bandwidth to help them achieve their marketing goals.

I produce great written and visual content to help my edtech clients tell their stories and engage with their audiences. In addition, I enjoy using my technical skills to build and deploy Oracle Eloqua campaigns.

Learn more about how I can help.