Privacy Policy

This notice explains how we use any information you give to us and the way your information is protected. We seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it.

In summary, we will only collect, store, and use your personal information for specific purposes as outlined below in adherence to GDPR. We use your personal information to support and develop our relationship with you. We will never share your personal data to third parties unless required by law and your data is always protected.

We hope you take some time to read through it carefully, as it is important. We might be required to update the policy from time to time, so do check back to make sure you have seen the latest version. If there are any terms in this privacy policy that you do not agree with, please discontinue use of our Site and our services.

If you have any questions or concerns about our policy, or our practices with regards to your personal information, please contact us at info@abstractmarketing.co.uk.

Your information

Abstract Marketing Services Ltd keeps a record of financial transactions for tax purposes and for ensuring we fulfil our contract with you.

Generally, the only personal data we collect about you will be:

• Contact name (first and last name).
• Contact details – company name, postal address, telephone, and e-mail addresses to deliver our services and for support and billing.

In providing services to you, we might exchange information about you or your company that is not already in the public domain. We will usually have a specific contractual agreement in place about non-disclosure to cover that. This privacy policy includes details of how we keep all your information secure.

We share your information with nobody; however, it is stored on relevant systems such as cloud systems, Dropbox, our website, and email software, which are GDPR compliant. If we are required by law to share any information, we will check with each party concerned to ensure they are happy for that to happen. An example of this would be if HMRC requested an audit.

We store sensitive data for as long as projects are in progress and customers remain active clients. Information required for tax and legal requirements is held for seven years as a requirement by law.

We keep a record of any work that we undertake with a client, so we can help to deal with any enquiries or problems you may have in the future, and so we can ensure that any information that we send to you is appropriate. Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

When we undertake a client’s project, Abstract Marketing Services Ltd may ask if you consent to us displaying the case study, or a testimonial, as part of our marketing materials or on our website. By giving your consent for us to do this you understand your personal data may be in the public domain and we assume no responsibility for the usage of this data subsequently. You may request to have your personal data removed at any time and we are more than happy to comply within seven working days.

We keep a record of any email communication you send us, so we can track any problems or concerns you have had.

In addition to personal information, our website uses Google Analytics to ensure we are meeting your customer needs. Google Analytics stores usage data which may include your IP address, geographical location, referral source, length of visit and page views – although a lot of this is aggregated data. The legal basis for this is a legitimate interest for the basis of ensuring we are meeting customer needs.

We may process the information you submit when you contact us to ensure we answer your query effectively.

Abstract Marketing Services Ltd kindly requests that you do not supply any other person’s personal data to us unless required by law or you have their explicit consent to do so.

How we use your personal data

We process your information for purposes based on legitimate business interests to provide services to you, my client, the fulfilment of our contract with you, compliance with our legal obligations, and/or your consent.

We use personal information collected via our website for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests (“Business Purposes”), in order to enter into or perform a contract with you (“Contractual”), with your consent (“Consent”), and/or for compliance with our legal obligations (“Legal Reasons”). We indicate the specific processing grounds we rely on next to each purpose listed below.

We use the information we collect or receive:

• To send administrative information to you. We may use your personal information to send you information about changes to our terms, conditions, policies and payment.

Will your information be shared with anyone?

We only share information with your consent, to comply with laws, to protect your rights, or to fulfil business obligations. 

We may process or share data based on the following legal basis:

• Consent: We may process your data if you have given us specific consent to use your personal information in a specific purpose.
• Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests.
• Performance of a Contract: Where we have entered into a contract with you, we may process your personal information to fulfil the terms of our contract.
• Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal processes, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).
• Vital Interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.

More specifically, we may need to process your data or share your personal information in the following situations:

• Vendors, Consultants and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors or agents who perform services for us or on our behalf and require access to such information to do that work. We do not share, sell, rent, or trade any of your information with third parties for their promotional purposes.
• Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

Who will your information be shared with?

We only share and disclose your information with the following third parties.

We have categorised each party so that you may easily understand the purpose of our data collection and processing practices. If we have processed your data based on your consent and you wish to revoke your consent, please contact us.

• Web and Mobile Analytics
  Google Analytics
• Data Backup and Security
  Dropbox
• Web Server
  CloudAbove – based in the UK and logs visitors anonymously

How long do we keep your information?

We keep your information for as long as necessary to fulfil the purposes outlined in this privacy policy unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). No purpose in this policy will require us keeping your personal information for longer than 2 years.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

How do we keep your information safe?

We aim to protect your personal information through a system of organisational and technical security measures.

We have implemented appropriate technical and organisational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure and, accordingly, we cannot guarantee the security of any data you send to us (or we send to you) via the Internet. We are not responsible for any damages which you, or others, may suffer as a result of the loss of confidentiality of such information.

We take every precaution to safeguard your information. All personal data stored by us is kept on a server in a secure environment. The computers on which work is conducted on is password protected, data held in the cloud is password protected and held on encrypted systems and third-party software have their own security systems.

The risks of a breach are minimal due to the precautions mentioned above being taken, and close monitoring is undertaken to ensure security systems are always up to date. Breaches will be identified, reported, managed, and resolved according to the ICO guidelines.

What are your privacy rights?

In some regions, such as the European Economic Area, you have rights that allow you greater access to and control over your personal information. 

In some regions (like the European Economic Area), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. To make such a request, please use the contact details provided below. We will consider and act upon any request in accordance with applicable data protection laws.

If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. Please note however that this will not affect the lawfulness of the processing before its withdrawal.

If you are resident in the European Economic Area and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm

Collection of data from children

We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly collect or solicit personal information from anyone under the age of 18. If you are under 18, please do not attempt to send any Personal Information about yourself to us. If we learn that we have collected Personal Information from a child under age 18, we will delete that information directly. If you believe that a child under 18 may have provided us Personal Information, please contact us at info@abstractmarketing.co.uk.

Do California residents have specific privacy rights?

Yes, if you are a resident of California, you are granted specific rights regarding access to your personal information. 

You are entitled to ask us for a notice identifying the categories of Personal Information which we share with our affiliates and/or third parties for marketing purposes and providing contact information for such affiliates and/or third parties. If you are a California resident and would like a copy of this notice, please submit a written request to info@abstractmarketing.co.uk.

Controls for do-not-track features

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy.

What is a cookie?

Cookies are small text files placed on your computer to collect standard Internet log information and visitor behaviour information. When you visit our website, we may collect information from you automatically through cookies or similar technology. For further information, visit allaboutcookies.org.

Website use tracking via cookies

Abstract Marketing Services Ltd uses Google Analytics to track things like how many people visit their site, which pages they go to and how long they stay on them. And Google Analytics makes use of these cookies. Cookies are not linked to any personally identifiable information, and we do not use them for any other purpose.

How to manage cookies

You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.

Where can I get further information?

If you have any questions about our use of cookies, please email us at info@abstractmarketing.co.uk or by post to:

Abstract Marketing Services Ltd
5 Parkgate Road
Neston, Cheshire CH64 9XF
United Kingdom

Privacy policies of other websites

The Abstract Marketing Services Ltd website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.

Changes to the privacy policy

Yes, we will update this policy as necessary to stay compliant with relevant laws.

We may update this privacy policy from time to time. The updated version will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.

Requesting your information

Under GDPR you have a right to be forgotten, to withdraw your consent, to change the information we hold about you, and to restrict processing.

Abstract Marketing Services Ltd is more than happy to comply with this in accordance with the law.

If you would like to review the data you have provided to us because you feel that what we presently have on record is incorrect, and/or you would like your data erased from our records, you can so do by contacting us using the contact details below.

Further information

If you have questions or comments about this policy, you may contact our Data Protection Officer by email at info@abstractmarketing.co.uk, or by post to:

Abstract Marketing Services Ltd
5 Parkgate Road
Neston, Cheshire CH64 9XF
United Kingdom

Last updated July 02, 2020