The story so far
Let me introduce myself—I’m Penny Thorn, Owner, and Freelance Marketing Specialist at Abstract Marketing.
Having delved into the realm of marketing for more than 25 years, I’ve had the opportunity to explore the intricacies of B2B technology and telecommunications organisations, both within the UK and worldwide.
Abstract Marketing was created in 2016 out of my passion for blending creativity, technical savvy, and effective communication to help tech companies reach their marketing goals.
I’ve had the privilege of partnering with a diverse array of clients, particularly in the education technology sector, including Anthology (formerly known as Blackboard), oMbiel (campusM), UniWellBeing, Interfolio, Solutionpath, JobTeaser, QSUnisolution, and Residential Management Systems (RMS).
My approach is all about flexibility—I’m here to lend a hand on a freelance or contract basis, whether it’s for a specific project or ongoing support and consultancy.
Learn more about how I can help.
A little about me…
I studied ‘A’ Level Art and Design (1991-1993) and enjoyed it so much that I followed my creative aspirations and studied for a BSc Marketing and Visual Arts degree at Lancaster University (1993-1996).
During this period, I focused on professional practice including painting, drawing, graphic design, and typography; as well as studying modernist art history.
At this time, I also began my journey into marketing. I took modules in marketing theory and management, advertising, direct marketing, retail marketing, and organisational buying behaviour. This blend of disciplines allowed me to cultivate both my marketing acumen and my creative and technical skills (Adobe Photoshop, Illustrator, and Quark).
Beyond academia and work, I find fulfillment in various pursuits. As a member of the Port Sunlight Wheelers Cycling Club, I actively engage in cycling time trials and hill climbs. Furthermore, I hold qualifications as a Pilates Foundation teacher and engage in regular practice.
As a lifelong and avid follower of WTA and ATP Tour Tennis Tours, I can often be found listening to one of many tennis podcasts – relishing the narratives that unfold within the tennis world.
My love for outdoor activities and exploration has taken me on many adventures. From Interrailing at the age of 18, to Work America (BUNAC) in Nashville, and backpacking around the world at 22, I’ve always embraced independent travel and new experiences.
Now that you have a glimpse into my background and interests, I invite you to connect with me on LinkedIn. Feel free to explore my professional journey further and assess how we might collaborate effectively.