Marketing Strategy
It’s not unusual that clients come to me with a blank sheet of paper and need help with creating a strategy, or a plan. They may have an idea or face a challenge – beyond that, they need guidance on exactly what they need to do. And that is just the type of project that I like to get involved in.
Marketing Automation
Need an Oracle Eloqua expert to help with the execution of digital marketing campaigns? Applying marketing automation, I produce different types of Eloqua campaigns for nurture tracks, webinars, events, and content promotion. I work on a project basis to build emails, forms, landing pages, and segments using company-branded design templates.
Content Marketing
I produce different types of content to engage a range of stakeholders describing topics, themes, and stories that are relevant to higher education. Content creation includes anything from case studies, emails, landing pages, blogs, to product datasheets.
- Thought Leadership
I can help you to define what you want to achieve by positioning yourself as a thought leader. Once you have a clear idea of the group(s) of people you want to reach with your thought leadership, I can help you tell your story by creating a variety of different content pieces, including blog posts, whitepapers, articles, e-books, and so on.
- LinkedIn Content
I’ll work with you to understand your company goals, then put together a strategy to achieve them. I’ll create the content for your posts and design the social tiles that will help you stand out.
- Website Content
If you need a website presence, I can create a plan, develop copy, create a brand, and source imagery. If your website is out of date, I can review what you already have, make recommendations and make the updates. And, to save you time, I can manage ongoing changes and updates to your site.
- Localisation
If you are looking to enter a new market, I can review your existing content and localise it to ensure your message will resonate.
Design and Creative
From online or print-based design, I can ensure your product, service, and the company is represented by the look, feel and voice of your brand.
Got a project and need help? Contact me.