client success


Drive brand awareness with a client success story.


MoveIN from QS Unisolution, the Software Solutions division of QS Quacquarelli Symonds, is a SaaS platform that will increase the efficiency and, the effectiveness of managing student recruitment and admissions online at HE institutions globally.

QS Unisolution wanted to increase awareness of its MoveIN solution and to showcase their customer’s experience. In addition, by embracing the authenticity of a real client, they wanted the client success story to support the product’s key messaging and ease any concerns that potential customers may have.

Without the internal capacity to create the story, they approached Abstract Marketing who they knew could help to quickly understand the MoveIN solution, as well as being able to create an engaging success story for the higher education market.


Firstly, Sofia Ribeiro, Marketing Manager from QS Unisolution provided a detailed brief. The project involved researching the technology and getting to understand the history of the client prior to preparing the questions and conducting an interview with them. The interview was one hour in duration and was recorded. I captured information about their vision, pain points, why they chose MoveIN and the benefits of using the solution. Finally, following the interview, the story was structured and drafted for the client to approve.

QS Unisolution needed to outsource the content development of their success stories to a set of hands that they knew could quickly be able to understand their technology, work with their client and who could autonomously create a memorable story.

Published Case Studies

MoveIN | Trinity Business School, Ireland
Using MoveIN To Better Manage The Application Process Of Its MBA Students

MoveOn | Manipal Academy of Higher Education, India
How MoveON Scales International Operations, Improves Administrative Efficiencies and Streamlines Workflows

Trinity Business School MoveIN case study Trinity Business School | MoveIN Case Study
"Penny created an engaging, very well documented case study. We will definitely work together again so we can build up our case studies to generate brand awareness in new markets.”

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