Brief
MoveIN from QS Unisolution, the Software Solutions division of QS Quacquarelli Symonds, is a SaaS platform that increases the efficiency and, the effectiveness of managing student recruitment and admissions online at HE institutions globally.
QS Unisolution wanted to increase awareness of the MoveIN solution by showcasing a customer story. They wanted the case study to support the product’s key messaging and ease any concerns that potential customers may have.
Solution
The project involved researching the technology and understanding the background of the client prior to preparing the questions and conducting an interview with them.
The interview was one hour in duration and recorded. I captured information about their vision, pain points, why they chose MoveIN and the benefits of using the solution. After the initial interview, the story was structured and drafted for the client to approve.
QS Unisolution wanted to outsource the content development to me as they knew I would quickly understand their technology, work with their client and autonomously develop a memorable story.
"Penny created an engaging, very well documented case study. We will definitely work together again so we can build up our case studies to generate brand awareness in new markets.”
Trinity Business School | MoveIN Case Study
