Brief
In 2017, Anthology turned to me for campaign support and the partnership has continued to evolve.
I was asked to support the International Marketing team at Blackboard (now Anthology) by building numerous emails, landing pages and forms for a variety of campaigns using Oracle Eloqua.
Finding time and internal resource with the skill set to build campaigns was a challenge. As a result, Anthology needed to find a partner who could design and create campaigns that would adhere to their processes, templates and best practices.
Solution
I assist in the building and execution of campaigns which ranges from copy review to the production of Eloqua campaigns. This includes building segments, emails and landing pages and providing regular reporting.
"Being an integral part of our marketing activities at Anthology, Penny provides a fully personalised service from creating campaign copy, to the more technical campaign build. She is incredibly helpful, reliable and always delivers exceptional service.”
I leverage Anthology’s email and landing page templates and implement industry best practices to create multi-step campaigns quickly and efficiently.
The partnership I have with Anthology enables them to cost-effectively outsource Eloqua campaign support, whilst freeing up time and resources from the mechanics of campaign execution.
