Finding available time and internal resource with the relevant skillset to build campaigns was proving to be a challenge. Initially, they needed to find a partner who could design and create campaigns that adhere to Blackboard’s processes, templates and best practices. Blackboard turned to Abstract Marketing for specific campaign support.
I assisted in the delivery of campaigns which ranged from copy review and production to the creation of Eloqua campaigns. This included building segments, emails and landing pages and providing regular reporting.
"Being an integral part of our marketing activities at Blackboard, Penny provided us with fully personalised service from helping create campaign copy and review, to the more technical campaign build. She is incredibly helpful, reliable and always delivers exceptional service.”
I leveraged existing email and landing page templates and implemented industry best practices to create multi-step campaigns quickly and efficiently.
By working with Penny, Blackboard can cost-effectively outsource Eloqua campaign support, whilst freeing up time and resources from the mechanics of campaign execution.