Eloqua campaign execution


Campaign design, build and delivery.


I was asked to support the International Marketing team at Blackboard in building numerous emails, landing pages and forms for a variety of campaigns using Oracle Eloqua.

Finding available time and internal resource with the relevant skillset to build campaigns was proving to be a challenge. Initially, they needed to find a partner who could design and create campaigns that adhere to Blackboard’s processes, templates and best practices. Blackboard turned to Abstract Marketing for specific campaign support.


I assisted in the delivery of campaigns which ranged from copy review and production to the creation of Eloqua campaigns. This included building segments, emails and landing pages and providing regular reporting.

Eloqua landing page
Eloqua responsive design
Eloqua emails
"Being an integral part of our marketing activities at Blackboard, Penny provided us with fully personalised service from helping create campaign copy and review, to the more technical campaign build. She is incredibly helpful, reliable and always delivers exceptional service.”
Eloqua campaign canvas

I leveraged existing email and landing page templates and implemented industry best practices to create multi-step campaigns quickly and efficiently.

By working with Penny, Blackboard can cost-effectively outsource Eloqua campaign support, whilst freeing up time and resources from the mechanics of campaign execution.


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