Brief
Interfolio launched its academic decision-making platform in 2012 to support shared governance and committee decisions. Today, Interfolio has grown to support the entire lifecycle of the academic staff career, from activity, decision, and data from hiring through promotion. With the addition of a system for academic activity reporting and accreditation, Interfolio offers its solutions to over 300 clients worldwide.
To drive their international expansion Interfolio wanted to work with a UK-based marketing consultant who could provide marketing support in several areas.
The brief involved attending a workshop at King’s College London to provide general event support, networking with participants and the creation of a blog post.
Solution
During the event I captured detailed notes of the conversations that took place in the area of equality, diversity, and inclusion (‘EDI’). I also took photographs of the brainstorming sessions and whiteboards.
Following the workshop, I identified the main points from the day to help me draft a blog post. The blog was published to the company website and promoted via social channels as a post-event follow up.
The assignment also included providing event support; set up, break down and networking.
Why Abstract Marketing?
I was approached by Interfolio as they wanted somebody who could listen and extract key points from an interactive day of discussion and brainstorming. They wanted somebody who could turn all of the discussion into an articulately crafted blog post to help them drive their international expansion plans.
Blog | Takeaways from Interfolio’s workshop on academic diversity
"We had everything we needed, thank you for all your help."
Like what you see? Contact us
