Channel partner portal website


Partnering with Blackboard to launch and maintain the global Channel Partner Portal.


The brief was to work with the portal vendor to provide user interface design specifications for the new partner portal, guidance on corporate branding and style guidelines. I also had to propose a content structure to enable me to populate the fully branded partner portal. The project included launching modules for the production of co-branded collateral, partner training, new functionality and ongoing portal updates.


I began working with Blackboard to ensure the new portal, above all else, was intuitive to use and simple to navigate to encourage users to return. Today, Blackboard has partners from over 65 countries. These partners actively engage with the portal to access news, events, training, campaigns and marketing resources.

Blackboard partner portal
"With the excellent support from Penny at Abstract Marketing, we successfully launched on time. She remains an integral and trusted part of our team in evolving the portal and other key projects for Blackboard.”

Our relationship has developed to the point that I now maintain the site and keep it fresh with regular content updates. I also developed the channel partner training programme, including course content, quizzes and certificate design for selected modules. I produce monthly reports and site performance analysis which means that Blackboard can see the impact of the work I’m doing.

Partner portal reports
“Creating a great user experience has moved further from just thinking about design. Instead, the creative team and the content curators should work together.” Article No: 1596 April 4, 2016 | by TECHVED

Blackboard needed to work with somebody who had an in-depth knowledge of the Blackboard channel partner eco-system. What’s more, they needed somebody who could quickly understand the complexities of what was required. They also wanted a partner with the skillset to produce user interface designs and understand the types of content that channel partners need today. Blackboard expected me to create the portal to make it easy for partners to make this their ‘one stop shop’ to access tools to accelerate sales.

Partner portal - sales enablement tools
Partner portal - responsive design
Partner portal - marketing resources

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