Product marketing


Creating a content plan, including marketing materials, press releases and sales tools.


In 2009, when oMbiel was formed, they needed help to create a content plan which included product marketing materials. The content included press releases and a variety of sales tools to drive demand, adoption and overall success of the product. Today, the campusM™ platform from oMbiel is now in use at many major institutions around the world.


I worked with oMbiel to produce product-related content, such as collateral, product datasheets, a whitepaper, FAQs, presentations, case studies, posters, and press releases. The aim of this project was two-fold. Firstly, I had to develop tools that would support the selling process and secondly, I had to provide a toolkit for institutions to drive adoption of the app.

campusM whitepaper
"Penny's approach is creative, professional, and she delivers to an incredibly high standard every time.”

An essential requirement of working with oMbiel was my ability to define product positioning and key messages. Additionally, I had to be able to translate technical information into easy to understand benefits to help sales close more deals. My long-term partnership with oMbiel enabled me to become experts in understanding their technology, and their audience. My understanding of their business meant I could write with authority about their products and related topics.

campusM datasheet
campusM advertisement
campusM for student recruitment

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