Marketing Strategy
It’s not unusual that clients come to me with a blank sheet of paper and need help with creating a strategy. You may have an idea or face a challenge – beyond that, you need guidance on exactly what you need to do. And that is just the type of project that I like to get involved in.
Digital Campaign Production
I am proficient in collaborating within an extended demand generation team and possess extensive expertise in utilizing diverse digital tools for executing digital campaign strategies, such as:
- Oracle Eloqua – marketing automation platform
- Eloqua Insights – reporting platform for campaign analysis
- Asana – project management software
- Stensul – email production, testing and review
- Litmus/Email on Acid – for testing, reviewing, and analysing emails
- Adobe CC: Photoshop, InDesign, Illustrator – tools for designing promotional assets and resizing/editing imagery
- Canva – designing social tiles
- AddtoCalendar – event tool for emails and websites
- Webinar Platforms – WebEx, GoToWebinar, Teams, Class for online events
- Salesforce – cloud-based customer relationship management platform
- WordPress – open-source content management system used to create and manage websites and blogs
Marketing Automation – Oracle Eloqua
I have over ten years of experience offering advice, support, and campaign production services to organisations that deploy Oracle Eloqua campaigns. This includes creating complex automated marketing campaigns, consisting of emails, forms, landing pages, segments, and reports.
Content Marketing
I specialize in providing comprehensive support, spanning from sales enablement tools to crafting digital marketing and website content, all aimed at steering you towards success.
In collaborating with you, I engage in a thorough briefing process, conducting interviews with thought leaders and your clients to gather the pertinent information necessary to initiate your project. Following this, I embark on crafting meticulously researched and compelling content and upon completion, I present you with an initial draft, allowing you the opportunity to offer feedback until we achieve a result that meets your satisfaction.
If you are looking to enter a new market, I can review your existing content and localise it to ensure your message will resonate.
Product marketing, sales enablement and lead generation content
- Messaging development
- Case studies
- Blog posts
- Email campaigns
- Landing pages
- Website and portal content
- White papers
- Sales enablement tools
- Datasheets
- User guides
